IPFNY
IPFNY is a New York based construction firm. I redesigned and rebuilt the site in WordPress with clean service pages, better contact paths, and SEO-friendly structure so prospects can quickly see what they do and get in touch.
What I did
- Rebuilt the site in WordPress with a clean, fast theme (no bloat).
- Structured services into clear pages with scannable sections.
- Set up simple contact CTAs on every page (phone + form always visible).
- Wrote and organized SEO-ready copy with basic on-page best practices.
- Compressed assets and added lazy-loading for speed.
Results at a Glance
- Cleaner service discovery and fewer “where do I go?” questions.
- Faster page loads and lighter pages overall.
- More qualified contact form submissions.
- Consistent branding and voice across pages.
UX & Process
I started with quick wireframes, then moved to content-first layouts. The goal was trust and clarity: show credentials, explain services simply, and always keep a clear path to contact. I avoided heavy plugins, kept the editor clean for the team, and made future updates easy.