Imperial Painting & Fireproofing (IPFNY)
During the pandemic, I helped this NYC-based construction firm move their business online. My main goal was to design and launch a modern WordPress site, making it easy for customers to explore services and get quotes, while ensuring content stayed fresh and aligned with the brand.
What I Did
- Built a new company website during the pandemic using WordPress and custom Figma mockups
- Made it easy for customers to learn about services and request quotes online
- Managed and regularly updated web content for accuracy and branding
- Handled on-site photography for project showcases
- Designed and improved web forms for quick, easy customer submissions
- Implemented SEO basics to help the company get discovered online
Results at a Glance
- Brought the business online during a critical period
- Increased customer inquiries and website traffic
- Gave the team a site that’s easy to update and maintain
- Showcased work and services with professional visuals
UX & Process
I started with Figma mockups and user feedback, then focused on keeping the site clean, clear, and fast. I worked closely with the business to make sure content matched their real-world services and their workflow. The goal: let customers quickly understand what the company offers and make it super easy to reach out.