Just Picnic Things
Just Picnic Things is a picnic setup business based in Michigan. When I joined, customers couldn’t book directly from the website, which meant lost bookings and extra hassle. My goal was to redesign the site so visitors could plan and book a picnic from start to finish, all in one place.
What I Did
- Redesigned the website using Figma for wireframes and mockups
- Rebuilt the website on WordPress for easier content management
- Integrated Acuity Scheduling so customers could book and pay directly
- Streamlined the menu for customizing picnic packages
Results at a Glance
- Major increase in completed bookings through the website
- Reduced drop-off rate (users no longer had to switch to Instagram/Facebook)
- Smoother customer journey and faster checkout
UX & Process
I put myself in the customer’s shoes to rethink the booking flow. The new process made it simple to see options, customize, and pay; all without leaving the site. I used analytics and client feedback to iterate quickly and focus on pain points.